YouTube SEO strategy: tips to boost your search ranking

YouTube is the second largest search engine in the world, so it’s no surprise that a lot of businesses are using the platform to try and boost their reach. However, with over 300 hours of video being uploaded to YouTube every single minute, how can you make sure that your videos stand out from the crowd and attract views? In this article, we’ll share some top tips on how to optimize your YouTube SEO strategy.


One of the most important aspects of any SEO strategy is keywords. In order to rank for specific keywords on YouTube, you need to include them in your video title, description, and tags. You can also use a tool like vidIQ to help you research which keywords are most relevant to your video.

Another tip is to create transcripts of your videos and include those transcripts on your website. This helps YouTube understand what your video is about and can also help you rank for certain keywords.

Finally, don’t forget to promote your videos on social media and other websites. This will help increase views and engagement, which can lead to better rankings.

Optimize Your Video Titles

One of the most important aspects of YouTube SEO is your video titles. Your title is what will show up in search results, so make sure to include relevant keywords that accurately describe your video. Keep your titles short and to the point- viewers are more likely to watch a video with a concise title than one with a long, drawn-out title. In addition, including keywords in your title will help boost your ranking in search results.

Another tip for optimizing your video titles is to avoid using duplicate titles. If you have multiple videos on the same topic, try to use different phrasing for each one so that they don’t all show up as duplicates in search results. This will help you avoid getting penalized by YouTube’s algorithms.

Finally, make sure to include a call to action in your video titles. Tell viewers what they can expect to learn from watching your video and encourage them to take action after watching (such as subscribing to your channel). A strong call to action can go a long way in boosting your view count and engagement levels.

Optimize Your Video Description

Your video description is one of the most important elements of your YouTube SEO strategy. Be sure to include keywords that are relevant to your video and that you think people will be searching for. Also, make sure to include a call to action in your description, telling viewers what you want them to do after watching your video (subscribe to your channel, visit your website, etc.).

Use Tags Wisely

YouTube is the second largest search engine in the world, so it’s important to make sure your videos are optimized for both YouTube and Google search. One way to do this is by using tags.

Tags are keywords that describe your video. When you use relevant tags, YouTube and Google will be more likely to surface your video in search results. So how do you choose the right tags?

There are a few things to keep in mind:

– Use a mix of popular and niche keywords
– Use long-tail keywords (keywords that are more specific and descriptive)
– Research what keywords your competitors are using

Once you’ve selected your keywords, be sure to add them to the title, description, and tags section of your video. This will help YouTube and Google understand what your video is about and surface it in search results.

The Longer the Better

Not all YouTube videos are created equal when it comes to SEO. Just as with any other type of content, longer videos tend to do better in the search rankings than shorter ones. That’s because they give you more time to include keyword-rich titles and descriptions, and to promote your video across the web.

If you want to get more views and improve your SEO, aim to create videos that are at least five minutes long. Of course, there are exceptions to this rule – if you have a truly incredible video that’s only two minutes long, people are going to watch it. But in general, longer videos perform better in the YouTube search algorithm.

So how do you make sure your videos are the right length? The best way is to start with a script or an outline of what you want to say. That way, you can ensure that your video has a beginning, middle, and end, and that it covers all the important information you want to include. If you find yourself rambling on or running out of things to say, that’s a good sign that your video is too long.

Engage With Your Audience

If you want to improve your YouTube SEO, one of the best things you can do is engage with your audience. Respond to comments on your videos, and encourage viewers to subscribe to your channel. The more engaged your audience is, the more likely they are to watch your videos and visit your channel again in the future.

In addition, you can also use your blog to promote your YouTube channel. Write posts about the videos you’ve created, and include links back to your channel. This will help new viewers discover your channel, and it will also help improve your YouTube SEO.

Organize Your Channel

One of the best ways to improve your YouTube SEO is to organize your channel. This means creating clear and concise categories, and using tags to label your videos. Doing this makes it easier for YouTube’s algorithms to understand what your videos are about, and therefore surface them in search results.

Another way to optimize your channel is to create playlists. This is especially useful if you have a series of videos on the same topic. By creating a playlist, you’re indicating to YouTube that all of the videos are related, which will help them show up together in search results.

Finally, make sure to use descriptive titles and descriptions for your videos. This information is used by YouTube’s algorithms to determine what your video is about, so including relevant keywords here will help improve your ranking.

Don’t Forget the Captions

If you want your YouTube videos to rank higher in search, don’t forget the captions! Captions are one of the most important ranking factors for YouTube videos. Make sure to add keywords to your captions so that your videos can be easily found by viewers searching for those keywords.

Create Chapters for Your Video

If you want your YouTube videos to rank higher in search results, one thing you can do is create chapters for your video. This will help viewers find the information they’re looking for more easily, and it will also help YouTube’s algorithms understand what your video is about so that it can be more easily found by people who are searching for videos on that topic.

To create chapters for your video, first open the YouTube Video Editor. Then, click on the “Chapters” tab and add a new chapter at the point in the video where you want it to begin. You can add a title and description for each chapter, which will help viewers understand what the chapter is about. Finally, click “Save Changes” and your chapters will be saved.

Optimize Your Thumbnails

Your thumbnail is the first thing potential viewers will see when they come across your video in search results or on your channel page, so make sure it’s catchy and eye-catching. Use bright colors, an interesting image, and/or text that clearly states what the video is about.

In addition to an engaging thumbnail, your title and description are also important for getting people to click on your video. Use keywords in your title and description to help your video show up in search results for those terms. And make sure your description is compelling enough to get people to actually watch your video once they’ve clicked on it.

Wrapping Up

As we wrap up this guide, we want to leave you with a few final tips on YouTube SEO. First, don’t forget to optimize your video file. This means including keywords in the title and description, as well as choosing a thumbnail that is visually appealing and represents your video well.

Next, be sure to promote your videos across all of your social media channels. The more places your videos are shared, the more likely they are to be seen by potential viewers. Finally, don’t forget to track your progress over time. Regularly check your YouTube analytics to see how your videos are performing and make changes to your strategy as needed.

Following these tips will help you boost your YouTube ranking and get more views on your videos. Good luck!