8 Ways to Repurpose your Video Content
You’ve spent hours filming, editing, and perfecting your latest video masterpiece. Now what? Don’t let all that hard work go to waste – get the most out of your videos by repurposing them for other content formats! Check out this article for 8 ideas on how to do just that.
What is video repurposing?
Video repurposing is the process of taking existing video content and modifying it to create new, unique content. This can be done in a number of ways, such as adding new visuals or audio, changing the format, or editing the content to create a new story.
There are many reasons why you might want to repurpose your video content. For one, it can help you reach a new audience. If you have an older video that didn’t get much attention when it was first published, republishing it in a new format or with new visuals can help it reach a wider audience.
Repurposing video content can also help you save time and money. Rather than creating all new content from scratch, you can simply take existing content and give it a new twist. This can be a quick and easy way to create fresh, engaging content without starting from scratch.
Overall, video repurposing is a great way to breathe new life into your old videos. It’s also an efficient way to create fresh content without starting from scratch. So if you’re looking for ways to get more mileage out of your existing video library, consider repurposing your content.
How to repurpose your video content
There are many ways that you can repurpose your video content. One way is to create a blog post or article based on the video. You can also create an infographic that highlights the main points of the video. You can also create a social media post that links to the video.
Another way to repurpose your video content is to create a podcast episode based on the video. You can also create a webinar that goes into more depth on the topics covered in the video. You can also create an e-book that contains the transcripts of the video.
Finally, you can use your video content to create a marketing campaign. You can create ads that feature the video, or you can use the video as part of a larger social media campaign. You can also use the video to drive traffic to your website or blog.
There are many ways to repurpose your video content. By thinking creatively, you can make sure that your videos have a long shelf life and reach a wide audience.
1. Convert long webinars into short, bite-sized video teasers for social media
If you have long webinars or other video content, you can repurpose it into short, bite-sized video teasers for social media. This is a great way to generate interest in your content and get people to sign up for your webinars or watch your videos.
To do this, simply take a few minutes of your webinar or video and create a short clip that highlights the most interesting parts. You can then post this clip on social media sites like Twitter, Facebook, or Instagram. Be sure to include a link to your full webinar or video so people can watch it if they’re interested.
This is an easy way to repurpose your video content and get more people to watch it. By creating short, teaser clips, you can generate interest in your content and get more people to sign up for your webinars or watch your videos.
2. Turn videos into an audio podcast
Record your video as an audio podcast. This can be done by simply recording the audio from your videos, or by transcribing the video and then editing it into an audio format. Podcasts are a great way to reach a wider audience, and they can be syndicated on popular podcast platforms like iTunes and Stitcher.
3. Convert video into blog posts
One great way to repurpose your video content is to convert it into blog posts. This is a great way to get more mileage out of your videos and reach a wider audience. You can transcribe your videos and then write a blog post based on the transcript. Or, you can take key points from your video and write a blog post that covers those points. Be sure to include a link to the video in your blog post so that people can watch it if they want to.
4. Make infographics out of your video
One great way to repurpose your video content is to create infographics. You can take the key points from your video and turn them into an eye-catching graphic. This is a great way to share your video content with people who prefer to consume information in this format.
5. Repurpose educational videos as Email content
One great way to repurpose your educational videos is to turn them into email content. You can do this by creating a short summary of the video’s main points and including a link to the video in your email. This is a great way to engage your subscribers and get them to watch your videos.
6. Turn your explainer video into a video ad
There’s a fine line between an explainer video and an ad. In fact, they can often be essentially the same piece of content.
The only difference is that an explainer video tends to live on your website, and an ad is something people see ‘elsewhere’ – on social media channels, for example.
The good thing is that a great explainer video can quickly become a video ad with next to no work.
Often all you need is a different call-to-action at the end of your video, encouraging people to visit your website. Sometimes you won’t even need that.
7. Add video to your for sales/investment decks
If you’re looking for ways to repurpose your video content, one idea is to add it to your sales or investment decks. This can help to engage potential customers or investors and give them a better understanding of your products or services.
Adding video to your sales or investment decks can also help you stand out from the competition. Many businesses don’t yet use video in their marketing materials, so this can be a great way to get ahead of the curve.
To make sure your videos are effective, make sure they’re high-quality and well-produced. They should also be relevant to your target audience and provide value. If you can tick all of these boxes, you’re sure to create videos that will help close deals and attract investment.
8. Turn testimonial videos to quote images
If you have existing video testimonials from happy customers, one way to repurpose this content is to turn it into quote images. You can do this by overlaying the text of the quote onto a still image from the video. This is a great way to create shareable content that will help promote your business.
Conclusion
There are lots of ways to repurpose video content and get the most out of your investment. By using a combination of these techniques, you can create a library of evergreen content that will continue to drive results long after the initial shoot. Do you have any other tips for repurposing video content? Share them with us in the comments below!
