6 key pieces every recruitment video should have (with examples).

Including recruitment video in your recruitment campaign is an important part of a talent acquisition strategy. Here’s some advice for what to include in the video.

1. An introduction to your business and the teams.

If you’re looking to add a recruitment video to your website or social media platforms, there are a few key pieces it should have. First, introduce your company in a way that will make viewers want to learn more. A quick overview of what you do, how long you’ve been in business, and any awards or accolades you’ve earned is a great starting point. 

Next, focus on your team

Share why they love working for your company, and what makes them passionate about their work. This is an opportunity to show off your company culture and values, so be sure to highlight anything that makes your team unique.

2. Business principles you stand for.

It’s important for your recruitment video to reflect the core values and principles that your business stands for. This will help to attract the right kind of candidates who align with your company culture. Some key points to consider include:

  • Stressing the importance of teamwork and how everyone works together towards common goals.
  • Highlighting the company’s commitment to ethics and integrity.
  • Emphasizing the importance of mutual respect between employees and management.
  • Stressing the importance of customer satisfaction.

3. A day in the life of your employees.

Employees are the backbone of every successful business. They are the ones who carry out the day-to-day operations and contribute to the company’s overall success. A day in the life of your employees can be a busy one, filled with a variety of tasks and responsibilities. Here are some key pieces that every recruitment video should have to give potential recruits a snapshot of what a typical day looks like for your employees:

  • A brief overview of the company and its mission/vision.
  • An introduction to the team members and their roles within the company.
  • A look at the work environment, including the office space, equipment, and technology used.
  • A typical day in the life of an employee, from arrival to departure. This should include a mix of work duties and leisure activities.
  • The benefits and perks of working for your company.


With these key pieces in place, your recruitment video will give potential recruits a well-rounded look at what it’s like to be an employee at your company.

4. Employee testimonials/interview.

When it comes to recruitment videos, employee testimonials and interviews are key. They provide potential candidates with first-hand accounts of what it’s like to work for your company.When choosing employees to feature in your recruitment video, be sure to select a diverse group that represents different departments and levels within the company. This will give viewers a well-rounded perspective of what it’s like to work for your business.When conducting interviews, focus on questions that will provide insight into what makes your company a great place to work. Here are some example questions you could ask:

  • What made you decide to apply for a job at our company?
  • What do you enjoy most about working here?
  • What do you think sets our company apart from other employers?
  • What would you say is the biggest challenge you’ve faced while working here?
  • What opportunities for career growth and development have you had since joining the company?
  • How has working here helped you develop professionally?
  • Would you recommend our company to someone considering a job here?


By featuring employee testimonials and interviews in your recruitment video, you’ll give viewers an inside look at what it’s really like to work for your company. This will help them decide if your business is the right fit for their skills and career aspirations.

5. Your company culture.

Your company culture is one of the most important aspects of your business. It’s what makes you unique and sets you apart from your competitors. A strong company culture will attract top talent and help you retain your best employees.When creating a recruitment video, it’s important to showcase your company culture in a positive light. Here are a few key pieces every recruitment video should have:

1. A clear explanation of your company culture. Your viewers should understand what your company culture is all about. What are your values? What kind of environment do you foster? How do you treat your employees? Answering these questions will give potential recruits a better idea of whether or not they would be a good fit for your organization.

2. Positive employee testimonials. Nothing speaks louder than the experiences of current employees. Include testimonials from employees who love working for your company. They can talk about what they enjoy about the culture, the people, and the work itself. This will give viewers an inside look at what it’s really like to work for your business.

3. footage of employees actually working.This may seem like a no-brainer, but it’s important to show potential recruits what your employees actually do on a day-to-day basis. Include footage of them working in their various roles, collaborating with others, and problem-solving. This will give viewers a realistic idea of what they can expect if they

6. Your value proposition.

As a business, it’s important to make sure that your recruitment video contains all of the key pieces that will help to sell your company as a great place to work. By including a strong value proposition, you can ensure that potential candidates will be able to see what makes your business unique and why they should consider working for you.

Some things to keep in mind when crafting your value proposition:

  • What are the main benefits of working for your company?
  • How does your company stand out from the competition?
  • What makes your company culture special?


By answering these questions, you can start to create a strong value proposition that will attract top talent to your business.

Take your hiring process to the next level!

As a recruiter, take your hiring process to the next level with a recruitment video production that’s as top-notch as your company.

Show that you really care about the people you’re bringing into your company. While other companies are just slapping on generic listings on job boards, here you are producing a valuable and entertaining recruitment video that your potential applicants will love and remember.

Our team prides itself on working closely with our clients to deliver high-quality videos that are true to the company’s beliefs, values, and personality. We want to capture authenticity above all, so we’ll collaborate with you every step of the way. 

Contact our team of experienced video producers to know more!